Top Shopify Fashion Themes in 2024

Top Shopify Fashion Themes in 2024

Ready to upgrade your Shopify store with the perfect Shopify theme? Find the ideal theme to suit your online business. Whether you like a clean, simple style or want something packed with features, these top Shopify themes have what you need. Each one offers unique benefits to enhance your brand's presence and increase sales.

Shopify Fashion Themes:

1. Mono

Mono themes in Shopify typically feature a single color scheme or a small set of complementary colors, aiming to create a cohesive and visually appealing shopping experience. The focus is on delivering clarity and professionalism through clean and simple typography. 

With uncluttered layouts, these themes prioritize space and organization, ensuring that products can stand out effectively. High-quality product photography is used to showcase the products attractively and entice customers. 

For fashion brands, choosing a mono Shopify theme offers a modern and stylish online presence while staying true to their minimalist brand identity, thus providing a visually pleasing experience for their target audience.

Price: $200

2. Dawn

Dawn stands out as one of Shopify's most beloved themes, expertly crafted by the Shopify team. It boasts a user-friendly interface and lightning-fast performance, perfectly aligned with Shopify’s dedication to simplicity. What’s more, it comes at no cost to you—it’s completely free, with Shopify’s reliable support ensuring smooth sailing for your online store, requiring only the standard monthly subscription fee.

Ideal for small to medium-sized businesses, Dawn shines brightest in industries like fashion, beauty, and home decor, where showcasing products in a clutter-free environment is key. Its straightforward design and efficiency make it a top pick for both beginners and seasoned sellers looking to streamline their customers’ shopping experience.

Price: Free

Key features:

  • Seamless browsing on all devices ensures a smooth shopping experience for your customers, regardless of the device they use.
  • Customize the layout to match your brand’s unique vision, creating a cohesive and branded online storefront.
  • Utilize built-in product recommendations to encourage upselling and increase the average order value.
  • Swift page loading times keep customers engaged and prevent them from abandoning your site due to slow performance.
  • SEO-friendly design helps improve your store's visibility in search engine results, driving more organic traffic.
  • Integrate seamlessly with social media platforms to expand your reach and attract more potential customers.
  • The easy-to-use platform developed by Shopify ensures a hassle-free setup and management experience for store owners.


  • Updates to Dawn might occasionally mess up your customizations, so it's a good idea to make backups to prevent any issues with how your store looks or works.

3. Blum

Blum is designed especially for fashion, health, and beauty businesses, offering a range of image display options to enhance sales in these industries. Its mobile-first design ensures a great experience for shoppers on smartphones, and its fast page loading makes it a top choice on the Shopify Theme Store.

What makes Blum even more appealing is its payment model—you only pay when you publish your store, perfect for testing before fully committing. With four unique styles—Solie, Mondo, Celia, and Crafts—Blum provides versatility and customization to match your brand's look and feel.

Price: $170

Key features:

  • Captivating layout: Blum's layout is visually stunning, perfect for showcasing your brand's story and products in an engaging way.
  • Promotion design: Use customizable pop-ups and product carousels to effectively promote your products and boost sales.
  • Mobile-friendly: Blum ensures your store looks great and works smoothly on smartphones and tablets, catering to the growing trend of mobile shopping.
  • Fast page speed: With Blum, your customers enjoy quick page loading times, providing a seamless browsing experience and potentially boosting your search engine rankings.
  • 24/7 Live Chat Support: Get assistance anytime from Blum's support team, ensuring your store runs smoothly and addressing any questions or issues promptly.
  • Easy navigation: Blum features intuitive navigation, making it simple for visitors to find what they need and navigate through your store effortlessly.
  • Compatibility with Online Store 2.0: Stay up-to-date with Shopify's latest features with Blum's full compatibility, enabling you to leverage the newest tools and functionalities.


  • Blum has lots of options to customize, which might seem like a lot for beginners. But as you get used to it, you'll see how these features can help make your online store stand out and really make an impact.

4. Broadcast

Broadcast is a premium Shopify theme that offers exceptional flexibility for your online store. Featuring more than 20 preset section templates that are easily customizable and repositionable, it provides a sturdy foundation to meet your business requirements. It's crafted with baby and kid brands, as well as high-volume stores, in mind, making it stand out for its powerful features and fast performance.

Price: $360

Key features:

  • Extensive customization: With over 20 sections available, you can customize your store to fit your needs perfectly.
  • Quick setup: Get your store up and running swiftly with Broadcast's minimal setup process.
  • Flexible design: Create personalized layouts that match your brand's style effortlessly.
  • Cart and checkout options: Enjoy various options like cart notes, in-store pickups, and pre-orders, enhancing the shopping experience for your customers.
  • Marketing tools: Utilize tools like blogs, countdown timers, and product recommendations to boost sales and engage your audience effectively.
  • Merchandising options: Enhance your product displays with animations, videos, and detailed product information.

5. Motion

Motion is a simple Shopify theme ideal for brands going for a neat and classy appearance. It's received great feedback, with 97% positivity from over 460 users, proving it's a top pick for its easy setup and modern design. 

Created by Archetype Themes, Motion is perfect for brands wanting to highlight videos on their online stores. It comes with presets for fashion, tech, and outdoor brands, making it versatile and stylish.

Price: $360

Key features:

  • Animation and video capabilities: Bring your online store to life with animations and the ability to showcase videos, enhancing the visual appeal of your products.
  • Enhanced search functionality: Make it easy for customers to find what they're looking for with improved search features, ensuring a seamless shopping experience.
  • Image zooming and rollover effects: Allow customers to get a closer look at your products with image zooming and rollover effects, enhancing their browsing experience.
  • Product review integration: Build trust and credibility with your customers by integrating product reviews and providing valuable feedback and insights.
  • Promo popups: Engage your audience with promotional pop ups, helping to drive sales and increase conversions with enticing offers.
Filtering products by tag: Enable customers to refine their search results without page reloads, making it easier for them to find exactly what they're looking for.
Back to blog